The Damaging Effect of Unconscious Bias on the Leadership of Tomorrow

The Damaging Effect of Unconscious Bias on the Leadership of Tomorrow Did you know only 51% of the FTSE 100 companies have directors from black and minority ethnic (BAME) backgrounds and only 8% of the total director population in the UK? By contrast, UK society comprises 14, non-white ethnic groups. With decades of campaigning, policy review and focus on creating a society inclusive of its rich diversity, how can this still be the case? The answer, unconscious bias! We all have unconscious biases which influence our decision-making processes and therefore, the rapport we build with some people over others, the way we recruit, promote, manage and even the opportunities or limitations we place on ourselves. Unconscious biases are our unintentional people preferences, formed by our social experiences. They are the result of our limited cognitive capacity; we subconsciously categorize people when we meet them to avoid having to conduct completely new assessments for every new person we come across. We assign a ‘value’ to the categories we use and without even realizing it, stereotype based on images in mass media, or reputations passed on by parents, peers and other members of society. According to Nottx.com, 20% of 540 UK female BAME jobseekers altered their name in applications and almost all who changed their name reported a higher level of call-backs from potential employers. According to the CIPD, 51% of HR professionals in the UK were found to be biased against overweight women and were unaware that this was the case. Unconscious bias can often show up as micro-behaviors the little things that we say and do which show how we regard those around us. Even these very small behaviors can make people feel excluded and can have long term effects. The everyday verbal, nonverbal, and environmental slights, snubs, or insults, whether intentional or unintentional, can communicate hostile, derogatory, or negative messages to target people based solely upon their marginalized group membership. At work, these micro-behaviors can have an enormous impact on whether to what extent we feel valued and included and therefore how productive and loyal we are. There is a reason it’s called unconscious bias, not many people would behave that way if they knew they were doing it, but things like being constantly interrupted while talking, being left out of a discussion, someone reading email/messages while you’re talking to them, looking at their watch or not being introduced at a meeting can send negative signals. Even a change in voice pitch, volume or rate, a change in body posture or hand gestures can impact the way you come across and make another person feel. The lack of diversity in UK Boardrooms has not gone unnoticed by the UK Government. In October last year, the Parker Review Committee, led by Sir John Parker published its final report urging business leaders to improve the ethnic and cultural diversity of UK Boards to better reflect their employee base and the communities they serve. The report set out achievable objectives and timescales to encourage greater diversity and provided practical tools to support Board members of UK companies to address the issue. Its recommendations fell under the following three areas: Increase the ethnic diversity of UK Boards by proposing each FTSE 100 Board to have at least one director from an ethnic minority background by 2021 and for each FTSE 250 Board to do the same by 2024 Develop a pipeline of candidates and plan for succession through mentoring and sponsoring Enhance transparency and disclosure to record and track progress against the objectives Thankfully it is not just the government who are encouraging these changes, on International Women’s Day this year the Asian Business Chamber (ABCC) in Birmingham launched its Diversity in Leadership Pledge. This pilot campaign is working with some of the region’s biggest employers to boost the numbers of BAME, women, LGBT and disability groups being represented on boards of directors and in leadership roles. As part of the pledge, the ABCC held an Unconscious Bias for Leaders workshop in collaboration with RightTrack Learning where participants learned how unconscious bias impacts teams and influences organizations. Attended by over 30 leaders from the region, the workshop taught attendees to recognize the micro-behaviors that impact on Inclusive Leadership, and strategies to help them reduce the impact of unconscious bias on individuals, teams, and organizations. If you take a step back and reflect on yourself, you will find that you too are guilty of unconscious bias in some way or another. Don’t beat yourself up about them, it’s natural. Once you identify how they impact on your behavior, relationships and decision-making, you can learn to question or mistrust first impressions or to review the decisions you make about people to ensure that you are being as objective as possible and relying on facts instead of your ‘gut feeling’ or quick assumptions. About the author:  Paula Whelan  is an Equality, Diversity and Inclusion specialist at RightTrack Learning.  She has an extensive background in Equality and Diversity and hands-on experience of planning to advance the inclusivity of organizations through learning strategies that develop leaders, managers, and employees.  

How To Design Your Resume For Success?

How To Design Your Resume For Success?Resume writing is a part of the process of redesigning design of eCommerce website. It is extremely important to note that this skill of resume writing will make an excellent resume for an employer, and it will become a very strong resume.Resume writing is a method of interviewing prospective employees, and it will bring out a lot of information about a person's qualities, which will be referred to the employer. It is imperative to outline the way you have worked for the past ten years, and it should not be vague. You must highlight the fact that you have had a wide range of responsibilities, and this is very important in developing a good resume.There are several ways on how to resume writing can be done on the design of an eCommerce website. One should first get a background on the content of the resume. You must take care to focus on the relevance of the information in it, and you should list down the various roles and responsibilities.Resume writing can be done in two ways. If you do not want to create your own resume but would like to just use it as a guide, then the first option is suggested. In this case, you need to give some sort of a summary of the previous achievements and duties you have undergone during the past years.On the other hand, if you would like to develop your own resume, then you can focus on the business skills of the candidate. You can discuss with your co-workers about the candidate's experience, and you can decide whether or not to include his business skills. You can put his career objectives at the top of the resume and also talk about how he has improved upon the responsibilities of the job.Writing a resume is not an easy job. It involves a lot of thinking about the application process and will involve discussion with your co-workers, and interviewing. Although the method on how to write a resume can be learned from the available books, there is no harm in copying it, however, because it is a very important document, which is going to be used by employers.By organizing the business skills, it will be easier for the applicant to remember them in the future, and it will also make it easier for him to list them down in the resume. This should also mention the responsibilities he has achieved for the past ten years, which will be very helpful in formulating the details of the duties he has undergone in the past ten years.Resume writing is a very important skill, which is being used today in the creation of design of eCommerce website. The very best way to begin is to refer to the process of design of eCommerce website, and start creating a resume for yourself.

Youre Wrong if You Think Your Career Wont Change Marla Gottschalk

Youre Wrong if You Think Your Career Wont Change Marla Gottschalk We underestimate our own potential to evolve. I know that Ive made that mistake. As a graduate student in psychology, I was certain I knew my path. At that early juncture, my interests centered solely on the development of selection tests. (Focusing on topics such as motivation or aligning work with strengths, never occurred to me.) As most of us do, I surmised that with the passage of time, I would remain relatively constant as an individual â€" and that satisfaction with that career direction would remain. However, time has a way of changing us. In fact, that original career trajectory, is far from how I would define myself today. Truth be told â€" we all evolve â€" and in many cases, it is difficult to detect the changes as they are occurring. They overtake us somehow. Does this impact work and career? Of course. A series of studies conducted by Harvard psychologist Dan Gilbert (See the TED Talk below), have explored the process of how we view personal change over time and its impact upon our lives. Their research revealed that we tend to underestimate changes in both our core personality traits (represented by the Big 5: conscientiousness, agreeableness, emotional stability, openness to experience and extroversion) and our core values (measured by the Schwartz Value Inventory) over the decades of our lives. The magnitude of the illusion seems to decrease as we age, but it remains present. We make decisions concerning what will bring us fulfillment in the future, based upon our current state. However, we underestimate how we might change over time. Essentially, we are forced to draw inferences from the past â€" something Gilbert aptly names, The End of History Illusion. We make decisions in life, as if that history has ended. So, as that carefully designed future takes shape â€" there is a real possibility that it may no longer align with who we have actually become. We imagine that our history ends today. When, ultimately, our own history continues to evolve and shift. The challenge to apply this dynamic work and career are clear. If we dont consider or anticipate change â€" even expect it â€" we may not be prepared deal with what comes next. Can we predict exactly how we will change with the twists and turns of life? No, thats not likely. However, we can look for the subtle changes that might affect us: Listen intently. Not to others around you â€" to your inner voice. If you have the distinct feeling that your work is not bringing the fulfillment it once did, pause and reflect on that realization. Explore how you arrived at this impasse. Embrace it. People change â€" it is a fact of life. You are allowed to evolve, as well. A role that brought you happiness at 25, may not suit you at 35. One that was perfectly aligned with your goals before having a child, may no longer suffice. Life and experiences will change the essence of how we might derive energy from our work. This is completely normal. Respond. Ignoring a seismic shift in career aspirations, will not stop the dynamic from progressing. You do possess free will. Take a moment to determine what may need to change to accommodate your evolution. Start with a list of work life elements that currently bring you a sense of accomplishment and satisfaction â€" then compare with what you would have chosen 5 or 10 years ago. What changes do you see? As the researchers observed: History, it seems is always ending today. So instead, strive to embrace your ever-changing work life. A long and healthy career may center on our respect for how we might change over time. How has your history evolved? How did you respond? ________________________________________ Dr. Marla Gottschalk is an Industrial/Organizational Psychologist. She is the Director of Thought Leadership at Kilberry Leadership Advisors, Toronto.

The Generation Z Guide to Talent Attraction

The Generation Z Guide to Talent Attraction Attracting young talent continues to be one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies all around the world compete heavily in order to attract the best of the best to their business. The week we sit down with talent attraction and employer branding prodigy, Lane Sutton, to find out what makes recruitment marketing work and how to truly build relationships with young people. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  iTunes,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: Who Lane Sutton is and how he started a popular blog at the tender age of 11 What employer brand and EVP means to Lane How to differentiate between all the different employer brand terminology Lanes most common corporate talent attract challenges Why social media should be your go-to-market strategy Where the highest quality candidates come from Why its highly important to define your EVP What employer brand initiatives Lane is most proud of The pitfalls employer brand specialists should avoid What are the best ways to track ROI on employer brand Why Dropbox, HubSpot, and Zappos inspire Lanes employer branding approach Whats next for employer branding according to Lanes crystal ball

How a Professional Resume Service Can Help You to Stand Out

How a Professional Resume Service Can Help You to Stand OutA professional resume service can be very helpful in crafting a great resume. It is the tool that will help you make your personal touch and experience shine through. The right resume service can allow you to express your thoughts, skills, accomplishments, and your abilities with an impressive presentation. One of the biggest secrets to getting ahead of your competition is to have a professional resume service writing your resume.In today's competitive job market, many people are struggling to find a good job. The job search process takes so much time and energy to accomplish. Many people are losing their jobs each month because of lack of effort. However, there are still some people who find the strength to persevere in the search for a good job. If you are one of those people, you will probably be having difficulty with your job search process.Your age and gender are an important factor in getting a job. Therefore, you shou ld get a resume that reflects the best part of you. In the past, the majority of women are either sent generic resumes or, if they are lucky, are sent resumes that only list their job experience. Since so many women out there are having a difficult time finding a job, they turn to different resources to help them get one.Resume writing is often difficult and it requires a lot of patience. A resume needs to be well designed and concise. It is not necessarily the most complicated thing to do, but it does require dedication and preparation. One of the best ways to approach the process is to use a professional resume service.The professional resume service has years of experience in the field. They have been hired by companies such as Amazon.com, Intel, Microsoft, Toyota, Reebok, and many others. It is not easy to hire a company that specializes in writing resumes to craft a perfect resume for you. However, these professionals can help you provide the information that you need to show y our best potentials.There are several different services that you can choose from. Some of them are free, while others are charge-based. The key is to select the right one that fits your needs. It is not enough to just pick one that is free.Remember that the internet is a great source of research when searching for different services. You can read reviews and try to get the feeling of other consumers who have used the service. Reading and comparing different reviews can help you determine which one to use.When you use a resume service, you can expect quality service and feedback on your resume. You can benefit from the following benefits. You can have a professionally written resume that will allow you to stand out from the competition. You can have a resume that will make a positive impression on a hiring manager or employer.

Marcs Update - Pulling the Plug and Moving to Mexico [Podcast] - Career Pivot

Marc’s Update - Pulling the Plug and Moving to Mexico [Podcast] - Career Pivot Episode #96 â€" Marc Miller Explains Why He Has Pulled the Plug and Made the Move. Description: In this episode, Marc explores healthcare, insurance, automobiles, shipping food supplements, house rentals, the internet, visas, public transportation, and downsizing. He explains his plans for the next year while continuing to run his businesses from Ajijic. Key Takeaways: [1:22] Marc welcomes you to Episode 96 of the Repurpose Your Career podcast. [1:34] If you’re enjoying this podcast, Marc invites you to share this podcast with like-minded souls. The more people you share it with, the more he can help. Please subscribe on CareerPivot.com, iTunes, Google Play, Podbean, Overcast, TuneIn, Spotify, or Stitcher. Share it on social media, or tell your neighbors and colleagues. [2:03] Last week, Marc answered LinkedIn questions with his ‘partner-in-crime,’ Mark Anthony Dyson. [2:10] Next week Marc will return to the career pivot evaluation series “Can Sara Repurpose Her Career?” for Part 3 of four parts. [2:16] In this podcast episode, Marc will be discussing a variety of issues around their final decision to make the move to Mexico. This will include things like healthcare, health insurance, automobile insurance, automobiles, shipping food supplements and medications from the U.S. to Mexico. You can’t get everything in Mexico. Now on to the podcast… Download Link | iTunes|Stitcher Radio|Google Podcast| Podbean | TuneIn | Overcast [2:38] Marc will talk about leasing property in Mexico, and their move. Finally, Marc will talk about shopping to set up their house. Don’t plan on bringing your “stuff” from the U.S. Just get rid of it and buy used or new stuff in Mexico. [2:58] Marc and his wife made the decision in the last two weeks to “push the button” and sign a lease on a two-bedroom, two-bath Casita in central Ajijic, Mexico. The number one factor in making this move is the absurd behavior of the U.S. Government and the healthcare and health insurance industries. [3:18] Marc wrote about this in a post called “The Looming Healthcare Insurance Catastrophe for Baby Boomers.” Marc’s prediction about rates has come true. Marc’s health insurance provider has asked the Texas Insurance Board for a 34% rate increase in 2019. Marc already pays $1,358 per month premium for a $10,000 deductible policy. [3:50] In two-and-a-half months in Mexico, Marc’s wife has seen an endocrinologist, a hematologist, a dermatologist, had blood work done and had her teeth cleaned. Overall they have paid about $150 in fees. She has been treated by doctors with credentials from top universities. The three doctors spent a total of four hours with Marc’s wife. [4:19] Mrs. Miller’s blood was drawn at a local clinic but for about 200 pesos ($10.00) more, the nurse would have come to their house. The Millers have researched a variety of health insurance policies and a worldwide policy, excluding the U.S., with a $2,500 individual deductible, will cost them a little less than $2,000 per year. [4:43] If Marc stayed in the U.S., health insurance for him and his wife would have cost $2,000 per month. They could take a worldwide policy that includes the U.S., with a $5,000 individual deductible for something less than $4,000 per year. [5:01] The world-wide policies don’t cover pre-existing conditions but Marc’s wife’s out-of-pocket expenses have been very low. [5:15] Marc talks about a couple near them in Mexico who are both enrolled in Medicare. They don’t carry coverage in Mexico, and for anything major they go to the U.S. Another senior covered by Medicare returned to the U.S. when he had a heart attack. [5:43] Another senior in their Introduction to Spanish class came down with pneumonia. She was admitted to the top cardiac hospital in Guadalajara and for two nights her total cost was $1,500. She was thrilled with the treatment and the care. The doctor even made a house call to check in on her. [6:14] Marc and his wife are in Mexico for the health insurance and healthcare. Then they had to face questions about bringing their car into Mexico. Mexico does not want your American car there. Marc put up a blog post about it last week and talked about Visa levels. On a temporary visa, you can bring a U.S.-plated care into Mexico temporarily. [7:04] You cannot sell your American car in Mexico. After four years you have to take it back to the U.S. and dispose of it. Mexico wants residents to buy Mexican cars. With duties and taxes, cars are more expensive in Mexico. [7:21] Marc has not investigated all the aspects of car insurance in Mexico. In an accident, you need to call your insurance agent first, and then the police. [7:40] Mrs. Miller takes certain food supplements and a thyroid medication that she cannot get in Mexico. She is a Genesis Pure distributor and uses the products. Genesis Pure does not ship to Mexico. There are shipping companies in Mexico to facilitate that with an address in Laredo, Texas where you ship your products. [8:16] The products are taken through customs by the company, duty is paid, the products are taken out of the box, reboxed and shipped to the company’s address in Ajijic. Where it is picked up and the customer pays for the shipping and the duty on the products. Just ship small amounts at a time, as the reboxing is not careful or gentle. [9:36] When the Millers go back to the U.S. in October, they will bring as much of the supplements with them as they can when they drive back. On every trip back to the States, they will bring more. [9:52] The next issue is renting property in Mexico. Many people just buy. Marc is not planning to do that. You pay cash to buy property in Mexico. There are no mortgages. Everyone has recommended to the Millers to rent. They are in their fourth location in the area. They decided they wanted to be in the center of Ajijic. [10:33] Marc’s original plans were to come down in June for three months, then again in September, for three months, and arrange for a long-term rental property in January. That would not work. The rental market in Ajijic is so tight that rental agents are asking people for more properties to rent. People are moving from both Canada and the U.S. [11:12] At least a third of the expats are Canadian. The high season is October through March. [11:27] There are two ways to acquire rental property. One is through a rental agency and the other is from an individual. Individuals rent by word of mouth. Marc didn’t have the connections, so they contacted a couple of Realtors ® and with their direction, connected to three or four services. They ended up choosing Access Lake Chapala. [12:41] Julio was their agent. It is important to understand what comes with the rental, and what the costs are. Some expats want to rent a property that is fully furnished and where everything is paid for. [13:17] Water is included in the rental. It is usually paid annually. The water flows from the city to an underground cistern on the property. Then a pump moves it to a rooftop cistern. This provides the water pressure to the home. No one drinks the water, though it is potable. Marc gets a 5-gallon jug of drinking water delivered for 20 pesos. [14:24] Taxes are also included in the rental. Then there are the internet, gas, and electricity. A poll and air conditioning take a lot of electricity so it can run high. April and May are the hottest months. Otherwise, you don’t use air conditioning. [14:56] Marc looked at several places where the internet was not installed. The incumbent carrier is TelMex. It is ADSL. There is no guarantee you can get a line at a specific property. Marc turned down a property because the internet was not installed. [15:34] Marc was advised over and over again, if the internet was not installed and where you could test it, not to rent that property. [15:46] The lease looks very different from a lease in the U.S. It is in Spanish. An unofficial English translation is provided on the back, but Marc found a local expat attorney, Spencer McMullen, to go over the lease for him. In Mexico, the landlord does not have to fix any problems on the property if they don’t affect health and safety. [16:44] Most Gringo landlords don’t play those games. Written into Marc’s lease is a clause that if the repair costs less than 900 pesos ($45-$50), Marc is responsible, and if it costs more, the landlord is responsible. The landlord is Mexican and has a very good reputation. He manufactures furniture and fully furnished the casita with nice furniture. [17:28] The Millers found the casita right in the center of Ajijic. It is going to be noisy, particularly around the holidays. Some of the expats head to Puerto Vallarta for the holiday season. The Millers will head back to Austin in early October and not return to Mexico until mid-November, so they will miss the Day of the Dead, November 2nd. [18:05] Marc will empty their condo, saving only a few keepsake pieces from his parents. You don’t want to ship furniture to Mexico. As it goes through customs it is not treated with care. Also, American appliances do not fare well with Mexican power surges. [19:14] Appliances in Mexico are really cheap and don’t last through too many power surges. Marc will bring a VitaMix with him and leave it unplugged most of the time. [19:38] Ajijic is a very transient community. There are a lot of second-hand stores where items are inexpensive. Juan, the landlord gave some basic Kitchen cookware. They are buying utensils, a cutting board, and large knives for fruits and vegetables. They picked up coat racks and hat racks and custom cat trees at bazaars. [21:03] People find it hard to give up their stuff when they move but it is best. The Millers only live in a 1,000 sq. ft. condo in Austin, so they’ve already downsized once. They are not attached to a lot of their stuff. Marc has his mother’s urn. They don’t have a place to bury her. Marc does not know if he will bring the urn to Mexico. [21:36] Marc wrote in the recent blog post about the visa needed to bring a car to Mexico. Marc will get a permanent visa so he can get a bank account. Mrs. Miller will get either a tourist or a temporary visa so she can keep the car. Marc is thinking about getting rid of the car on the next trip back to the U.S. and not have a car in Ajijic. [22:43] Public transportation on the north shore of Lake Chapala is very inexpensive. It’s very easy to get around. Buses run all the time for seven to nine pesos (35 to 50 cents). [23:15] The point is to live like a local and not like a tourist. There are a lot of gringos who don’t assimilate. They drive everywhere and keep to themselves. Marc has a 71-year-old neighbor from Dallas who has no car and walks everywhere. He has lost five inches in 18 months! It is also easy to eat healthy in Ajijic. [24:08] Marc has been getting lots of positive feedback about both the blog posts and podcast episodes. Reach out to Marc at Podcast@CareerPivot.com, or leave a comment at CareerPivot.com/Episode-96/ with any questions. [25:56] Click back next week, when Marc will continue with “Can Sara Repurpose Her Career?” Mentioned in This Episode: Careerpivot.com “The Looming Healthcare and Insurance Catastrophe for Baby Boomers.” “How to Move Abroad and Take Your Job With You â€" Part V” Genesis Pure Access Lake Chapala TelMex Spencer McMullen Chapala Law Please pick up a copy of Repurpose Your Career: A Practical Guide for the 2nd Half of Life, by Marc Miller and Susan Lahey. The paperback, ebook, and audiobook formats are available. When you have completed reading the book, Marc would very much appreciate your leaving an honest review on Amazon.com. The audio version of the book is available on the iTunes app, Audible, and Amazon. Marc has the paid membership community running on the CareerPivot.com website. The website is in production. Marc is contacting people on the waitlist. Get more information and sign up for the waitlist at CareerPivot.com/Community. Marc has five initial cohorts of 10 members in the second half of life. Those in the initial cohorts are guiding the direction of this endeavor. Marc is in the middle of recruiting members for the sixth cohort who are motivated to take action and give Marc input on what he should produce next. Ask to be put on the waiting list to join a cohort. This is a unique paid membership community where Marc will offer group coaching, special content, mastermind groups, branding sessions and, more importantly, a community where you can seek help. CareerPivot.com/Episode-96 Show Notes for this episode. Please subscribe at CareerPivot.com to get updates on all the other happenings at Career Pivot. Marc publishes a blog with Show Notes every Tuesday morning. If you subscribe to the Career Pivots blog, every Sunday you will receive the Career Pivot Insights email, which includes a link to this podcast. Please take a moment â€" go to iTunes, Stitcher, Google Play, Podbean, TuneIn, Overcast through the Overcast app, or Spotify through the Spotify app. Give this podcast an honest review and subscribe! If you’re not sure how to leave a review, please go to CareerPivot.com/review, and read the detailed instructions there. Email Marc at Podcast@CareerPivot.com. Contact Marc, and ask questions at Careerpivot.com/contact-me You can find Show Notes at Careerpivot.com/repurpose-career-podcast. To subscribe from an iPhone: CareerPivot.com/iTunes To subscribe from an Android: CareerPivot.com/Android Careerpivot.com Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights Check out the Repurpose Your Career Podcast Do You Need Help With ...

Setting Your Career Path How to Get a Degree in Marketing - Margaret Buj - Interview Coach

Setting Your Career Path How to Get a Degree in Marketing Marketing jobs are growing 9% faster than the national average for jobs. This fact is a clear indicator that there is a demand for qualified personnel in the field of marketing. A degree in marketing will help you get into the fast-paced business of branding, advertising, and selling to potential customers. Getting that degree will depend on your time, goals, and financial commitments you are willing to make. Crucial Steps Involved When Getting a Degree in Marketing Diving into the marketing career does not begin once you get into a marketing school. It should start as early as high school. Learn how you can get a marketing degree through the following steps: Complete High School The first step of getting a degree in marketing is getting a high school diploma. Understanding Math and English is important. Those two have a lot to do with marketing and business unlike subjects such as Physics and Biology. You could also join organizations and clubs that promote skills needed from marketers. Join A Good Marketing School Joining a good marketing school is essential after you get your high school diploma. Marketing as a course is a staple major in most universities and colleges. Completing the degree will take you about four years to complete. It is worth noting that marketing and business studies are intertwined. You can also get a business degree with an emphasis in marketing. Choose One Type of Marketing Specialization There are several types of marketing degrees awarded by institutions of higher learning. The type of marketing degree you want will depend on the line of career that you want. Here are some of the most popular marketing degrees offered today: Digital Marketing This one covers various aspects of a company’s online marketing strategies. They include social media marketing, search engine optimization, online brand management, email marketing, and influencer management. The dynamic nature of digital marketing allows marketers to develop many creative strategies almost every day. Learners are also taught how to craft creative marketing campaigns. The campaigns are implemented through social media platforms, email newsletters, mobile apps and online influencers. Learners are also equipped with skills on how to use online marketing tools such as Facebook Business and Google AdWords. Click here to learn how you can get started on a career in digital marketing. Public Relations Public Relations is the art of managing communication of information about individuals or organizations to an audience. While it is not particularly a part of marketing, Public Relations Officers help create exposure for the client. They achieve this by cultivating interest among the select target audience. They also strive to find ways to publish the information on platforms that do not need payment. People holding Public Relations degrees can enter almost any industry they deem fit. Marketing Research and Analytics As a marketing researcher, part of your job description will be to analyse data on consumer behaviour. This involves identifying marketing opportunities, finding out information about the target audience, and monitoring consumer behaviour. Insights gained from analysing consumer behaviour will help you determine the most suitable marketing strategies to sell a product or service. Marketing Management This is a degree that specializes in the practical applications of marketing. The course content should cover marketing techniques and organizational marketing management. It should also include buyer behaviour, advertising trends, brand management, and marketing strategies. Social Media Marketing Over the past decade, social media has revolutionized advertising for both brands and consumers. Brands use social media to advertise while consumers use social media to find product reviews as well as online stores to buy from. A degree in social media marketing will teach you strategies how to influence these consumer choices. This degree will cover the implementation and assessment of the most successful social media marketing strategies. It also covers creating digital and social media marketing campaigns for different platform with respect to their different features and users. For instance, Instagram is more visual-oriented, making it a good place to share videos while Twitter, is a shortened-text platform. Get a Marketing Internship There is no better way to get exposure to the marketing field than through an internship. During the internship program, you will gain a better understanding of how to apply what you learnt during class in the real world. It will also be easier for you to get a gist of what to expect once you start working. Most colleges and universities will need at least three months of internship. But it is advised that you begin your internship as soon as your first year. That way, your resume will be a gold mine of experience and training. You may also get a well-paying job from one of the organizations that train you on marketing. Get Some Work Experience Your first entry-level job will not pay as good as you hope. However, it will give you unmatched experience in the corporate world. Besides, this job will teach you a lot about budgeting and how to maintain a work-life balance. Good Marketing Does Not Establish Links, It Establishes Relationships A degree in marketing can get you into many fields and industries. There are marketing opportunities in the hospitality industry, construction, legal, and even medicine. A degree in marketing will thus be an invaluable addition to you getting a job in the field. The average pay for a mid-level marketing manager is around $124,850. The lucrative salary should give you a more positive outlook if you choose to take up marketing as a career. Keep reading our blog for more tips and information on how you can land that dream job you’ve always wanted.

Changing Your Resume for Each Company

Changing Your Resume for Each Company A recruiter once gave me an excellent tip when she said to change my resume every time I applied for a   job. Why I asked? She told me that company recruiters will often use a keyword search to select the candidates that they feel matches the position. This keeps them from having to sort through the hundreds of resumes they receive. She said that if the resume does not have the keywords that they look for, then they typically go into the rejected pile. Depending on the position youre applying for, you should use words that will notify HR managers about your qualifications. For example, if youre looking for a position as the Vice President of an accounting company you might want to include words such as: Tax Accounting Reconciliations Profit and Loss Statements It can be very difficult to find a job in todays economic climate, and looking for high level or executive work requires a keen eye, and often, knowing someone whose already in the organization. After updating your resume, send it to your friends in the industry and see if they are able to direct it to the appropriate HR managers. If youre looking for a job as an administrative assistant you should use the following words when updating your resume: Ability to type 80 wpm Microsoft Office Mac office Reception Phone support No matter the type of work youre looking for make sure you ask past colleagues or friends if they know of any open positions within their companies. Its always an excellent decision to put your feelers out and see what kind of work is available. And always change up your resume to meet the requirements of the job. It may be a entry-level position, but as long as you can turn it into something down the road, it may be worth looking into. Tips for Working with Keyword Search Software Many companies will use a type of software that identifies keywords in resumes. But what can you do to beat these machines? Revise your resume so it includes keywords included in the job description during your opening. Take for example, if the job description says, “Coordinate and develop websites and blogs,” your resume must include keywords such as “websites” and “blogs”. But only if you have the experience, of course Update your multipurpose resume with frequently used keywords so that you do not have to revise it every time you have another job interview. One idea is to revise it every six months in order to stay current. Newer keywords may be used in the future, so stay current with them. Add the most important keywords to your cover letter. Dont over do it though. You just want to have a few of the choice words that HR managers are looking for.